Alfred’s Story
My life’s always been about building meaningful connections—personally and professionally.
Communication, which is my professional area of expertise, has evolved dramatically since I started a couple of decades ago.
I embrace changes in society and technology, but keep my practical and human-focused approach. This ensures my work is as it always has been: effective, relatable, and personal. And, dare I say, fun.
PASSION

I really love what I do because it lets me live out my core values every day.
Mixing a creative and strategic communication approach with proven skills in text, design, and photography, and a deep sense of community, I make ideas come to life and create connections that are as unexpected as they are supportive of whatever the goal is. Yes, that is possible.
Today, I’m more focused than ever on using my expertise to support projects and organizations that align with my values.
VALUES
Liberation starts with listening. In the quiet moments when you’re alone, what does your body ask you? What does your mind whisper when no one else is around? Are you taking care of yourself in the ways that actually matter? Are you carrying versions of yourself that you outgrew years ago? What are you willing to let go of to finally live on your own terms?
SCOPE
Based in Lisbon, Portugal, I provide communication and creative support to businesses, organizations, communities, and initiatives throughout Europe.
View my CV to learn all about my previous projects, current activities, and future plans!
Alfred’s Manifesto
While my Manifesto has evolved over the years, reflecting the diverse experiences and insights I have gained along the way, my core principles—both personally and professionally—have remained constant. These foundational principles shape my decisions and actions and provide stability in a world that is increasingly unpredictable.
Below, you will find the principles and values I live and work by. (As with all content on this site, it is created entirely in-house – please see the disclaimer at the bottom of the page).
Download my latest Manifesto (in pdf-booklet format) here.
A Personal Manifesto is a powerful tool, I know that from many years of crafting them and using the one you see below. Discover how to create your own Manifesto here.
