Lifestyle and Philosophy
Amaris Vitae began as a concept, became a business, and is now a lifestyle—born from Oliver Clark (@theauragrio) and Alfred Jansen’s (@rayge.uncovered) commitment to loving themselves and each other.
In our relationship, we discovered that loving another fully requires loving yourself fully. That understanding, and our desire to change the world, led us to personal commitments: existing as our truest selves.
The love we share extends beyond us into the community. Personal and collective transformation are not separate journeys-they are the same journey, walked together. Amaris Vitae is the walk of showing and sharing love.
Amaris Vitae (Love of Life, Life of Love) is our philosophy and the way we study ourselves and life. We believe that to love something is to study it, to truly understand it. For us, it has been a decades-long process of absorbing, celebrating, curating, and creating our lives in ways that truly fit. Every action we take that impacts ourselves and those around us is a result of reflecting upon this love. We understand love as complex, functioning both as an emotion and an actionable practice. It has been crucial for us to understand love: how to define it for ourselves, practice it, and share it.
At the heart of transformation lies a singular, powerful moment: The Reset. This is not merely a step in a process; it is the pivotal point of conscious choice. After becoming aware that something is off, and after accepting that a change is needed, we reach the threshold of The Reset. Here, armed with curiosity and contemplation, we face a profound decision: do we remain where we are, or take courageous steps toward something different?
Yet the journey does not end with us. The love we share extends beyond ourselves into the community, for personal and collective transformation are the same. That is why we host The Reset Events—spaces where we invite others to join us in practicing the art of understanding. These gatherings are opportunities to pause, reflect, and collectively navigate the choice to change-while incorporating joy and fun while doing it. Together, we study ourselves and each other, sharing in the walk of showing and loving. It is a reaffirmation that we are not alone in our growth and that every reset, whether personal or shared, brings us closer to a life lived in love.
