Amaris Vitae: Lifestyle and Philosophy
Amaris Vitae began as a concept, became a business, and is now a lifestyle—born from Oliver Clark (@theauragrio) and Alfred Jansen’s (@rayge.uncovered) commitment to loving themselves and each other.
In our relationship, we discovered that loving another fully requires loving yourself fully. That understanding, and our desire to change the world, led us to personal commitments: existing as our truest selves.
That love now extends beyond us into the community. Personal and collective transformation are not separate journeys-they are the same journey, walked together. Amaris Vitae is that walk.
Amaris Vitae (Love of Life, Life of Love) is our philosophy and the way we study ourselves and life. We believe that to love something is to study it, to truly understand it. For us, it has been a decades-long process of absorbing, celebrating, curating, and creating our lives in ways that truly fit. Every action we take that impacts ourselves and those around us is a result of reflecting upon this love. We understand love as complex, functioning both as an emotion and an actionable practice. It has been crucial for us to understand love: how to define it for ourselves, practice it, and share it.
Understanding Love
Understanding how to love ourselves has made us more conscious and curious about the lives of others—our loved ones and the communities we build together. That is why Amaris Vitae is also a shared LIFESTYLE and IDENTITY. This, we find, is what makes love challenging. Everyone holds a different definition of love, so we believe it is important to understand one another’s definitions and how they relate to our own. Moreover, we all carry our own traumas, lived experiences, values, beliefs, and behaviors. To love someone while reflecting on how these aspects influence how we all move through the world is part of this process. We have been taught to categorize everything, but this limits how we see ourselves in relation to the change needed to better the world. We believe we can create more meaningful lives when we meet people where they are, come to a shared understanding of where we want to go, and find that the process of making change becomes a little easier.
Through Amaris Vitae, we create projects, facilitate events, and celebrate life with equity, reciprocity, accountability, truth, and liberation at the forefront. These manifestations are designed to open new exchanges, conversations, and movements, as we navigate toward new, pro-human ways to live—beneficial for all, not just a few. We also look to our history and the whispers of our indigenous roots to guide our path forward.
To live an Amaris Vitae lifestyle arrives at a time in our history when everything is being rethought and transformed. It is a time when we decide how to make the world better for generations to come. Change starts with us…how will we contribute by living a life of Amaris Vitae?
A.U.R.A.: The Algorithm of Peace
In a world filled with fast-paced decisions, emotional reactions, and information overload, we often seek clarity, peace, and a deeper connection to our purpose. This is at the heart of Amaris Vitae, and it is guided by a powerful internal compass: the A.U.R.A. algorithm.
Much like a computer algorithm—a structured set of steps used to solve problems or carry out tasks—A.U.R.A. provides a formula or a set of instructions that help you live more intentionally, peacefully, and authentically. Just as software algorithms help machines function efficiently, A.U.R.A. helps humans function with compassion, self-awareness, and wisdom.
